Calm x LeBron James

> Title: Calm Your Mind
> Role: Creative Development, Research, Brand and Social Strategy

LeBron is an athlete like none other. A physical specimen, blessed with God-given skill and abilities, LeBron greatest strength is arguably his mental toughness. He credits meditation, sleep, and a healthy mindset as the keys to his extraordinary achievements and personal happiness.

In celebration of his launched partnership with Calm — a mental fitness and health app, The SpringHill Company created a launch spot that celebrated the boundless possibilities one can achieve when in full control of their mind.

Be like water? How about Be like LeBron.