Microsoft CourtOptix x B/R

> Title: The Breakdown, Season II
> Role: Creative Development, Research

There’s watching the game – and there’s seeing the game. Watching the game is straightforward and passive. Seeing the game means knowing what happened, far beyond any box score. It’s knowing player tendencies. It’s knowing optimal shot trajectories, advance metrics shooting percentages, and close out speed. Microsoft Azure and NBA CourtOptix sought to bring that level of attention to detail and insight to all fans, and we had the perfect idea to actualize that goal.

In “The Breakdown”, we dove deep inside the minds and data of what makes the NBA’s best players so successful. Sitting down with the players themselves, each episode features the highlighted athlete breaking their own game film, illustrating specific skills they’re known for. Using advanced metrics and data, we’re able to pair the numbers with a first-hand account of what they look for to attack, what they reacted to in that moment, and how it was ultimately so successful. This highly-engaging social series helped bring fans closer to the game than ever before.

Athletes featured: Evan Mobley, Alex Caruso, and Donovan Mitchell.